Viacom looks to rival major U.S. cable channels with Paramount Network@offshore stockbroker | Stockbroker | Scoop.it
When Viacom Inc’s (VIAB.O) Spike TV rebrands as the Paramount Network in early 2018, the struggling media company hopes to position itself as a challenger to top-rated U.S. cable networks like Comcast Corp’s (CMCSA.O) USA and Time Warner Inc’s (TWX.N) TNT with shows that have the caliber of HBO.